Lyca Xtra Reveal | Podcast Trailer (Audio)

Lyca Xtra is a unique speech service from the Lyca Radio Network, created to amplify the voices and perspectives of the British Asian community. With its slogan, ‘The Sound of the British Asian Generation’, Lyca Xtra promises a compelling blend of culture, commentary and contemporary issues. Lyca Xtra is available across all major audio platforms.

A visual edition offers further exposure through Lyca Radio’s Instagram and YouTube channels. Each episode will deliver a wide-ranging editorial offerings, bringing together in-depth discussions on sensitive subjects often avoided within South Asian communities, and interviews with prominent business leaders, celebrities and entrepreneurs.

It will also explore lifestyle themes, including health, the economy and politics, reflecting the interests and concerns of its target audience.

Part of the Lyca Radio Network

Produced by Imagine X Global

#LycaXTRA #TheSoundOfBritishAsian #launchingsoon

Don't forget, Lyca Radio Network runs four key Asian radio stations - Lyca Radio (Greater London) on 1458AM, DAB, Alexa, Google Home & LycaRadio.com & the second station - Lyca Gold (Greater London) available on 1035AM, DAB, Alexa, Google Home & LycaGold.com. Lyca Radio Network also broadcasts in Greater Manchester on 1377AM & 963AM, plus across DAB digital radio in the Midlands including Leicestershire, Birmingham, Coventry, Derby, Wolverhampton and Shropshire.

Download the 'Lyca Radio' mobile app to listen to both radio stations. Listen live or listen back to on-demand exclusive content.